Beaded Column Gown with Mock Neckline

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Style# AP1E204499
Product Fit : True to Size
Beaded Column Gown with Mock Neckline 4.7 5 34
5 5 Marsha L. Won’t be wearing dress until May, but fits great & is very comfy for a gown. Can’t wait!
5 5 Christine C. Fits perfectly. High quality
5 5 Annette c. Dress was gorgeous. Fit as expected.
5 5 Sherry V. Very pretty and fits perfectly.
5 5 Diane F. Quality is excellent. Color is very nice. The mock neck was a little too tight and restrictive for me. That could have been an easy fix if the gown fit. Stunning gown.
5 5 Mary T. Stunning dress, very well made and comfortable. Fits true to size. Very flattering.
5 5 Erin I loved this dress the minute I put it on! So many compliments as mother of the bride. Easy to wear and comfortable with just enough sparkle. For reference - I'm 5'6" 155lbs and curvy. I normally wear a size 10 but the size guide said I should get a size 8. I did and it fit perfectly - not a stitch of alterations (but definitely some spanx - be careful undergarments aren't too long as the slit up the back will show them). The rose gold is beautiful and different from any other color anyone was wearing so I loved that. The downside to it - it is nearly impossible to match/coordinate anything to it. Anything 'rose' is too pink. Anything 'gold' has too much yellow. Anything 'rose gold' - forget it. Anything you think is neutral is too tan. After 10 pairs ordered and returned and countless visits any shoe store I came across, I managed to find a nude shoe that was actually nude (literally the morning of the wedding). And not a lot of bling otherwise as far as jewelry- too competitive with dress. We must have looked at/ordered/bought 100 ties for my husband and finally, we did find one that actually matched at the Tie Bar in NYC - I believe the one he got was BHLDN Linen Row Rose Quartz. Just trying to save some time for anyone who gets this dress and has to match/coordinate with others - that was the most frustrating thing about it. It is a gorgeous dress and I really felt beautiful in it.
5 5 Debora S. I absolutely LOVE the dress. I bought it for my sons wedding which is next year 2021. I have been looking at bridal shops and on line for over a year and when I saw this dress and the reviews I decided to send and try on since I was able to return if it didn’t fit or I didn’t like it. WELL it was almost PERFECT, the only thing needed is to have it hemmed. The dress is even more BEAUTIFUL in my hands then on the picture. THANK YOU so much for such a gorgeous dress. Debbie
5 5 PAMELA D. This dress is very flattering. I love the vertical lines and the pretty beading. My daughters wedding is a year away, and bought to try sizing and I ended up loving it. My daughter said "keep it!", I was looking for a shade of grey, this dress is a smidgen darker than it looks in picture, but definitely more to the grey side which is exactly what I was looking for. I am 5' 4" and about 140-lbs. I am a 34-C and I have to account for my rear-end, based off the sizing chart I went with an 8 and it pretty much fits like a glove.
5 5 Gina M. Shopping on line was easy and found exactly what I was looking for for my first born son’s wedding, the dressed arrived promptly and is “ Absolutely Beautiful “ It fits like a glove and the only allterations needed is to be hemmed. the quality in craftsmanship is impeccably. I’m completely impressed and would recommend your line to everyone.
5 5 Patty H. Bought this for my daughters wedding , so excited to wear it . A tad long . The collar has a crease in it right in the middle, hoping get it ironed or pressed so it stands up . Fits great !
4 5 mary G. I loved everything about it, just didn’t lol great on me!!! The rose gold color is absolutely beautiful. I had to return it .
5 5 Karen K. I love this dress! This is the second dress I purchased for my son’s wedding in July. The first one I ordered from a different company and it wasn’t the quality I was looking for. This dress is beautiful and the beading makes the dress! I ordered the size I would regularly wear 6 petite and it fit. The length is long and I need to get it hemmed. I’m 5’1” and I always have to have things hemmed. The color is definitely darker and more silver which was the color I wanted. I can’t wait to wear it on his special day!
3 5 Elaine M. the color was bland fit was fine beads fell off when trying on
5 5 Leslie R. Beautiful gown. Loved the fit and style. But I need just a bit more for mother of the Bride gown. Possibly a flare at the bottom. I will purchase the size 4 again when I have an event to attend.


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  • Style#: AP1E204499
  • Great for: black tie, evening, formal dress, mother of the bride, wedding guest
  • Main Fabric is: 100% polyester
  • Lining Fabric is: 100% polyester
  • Fabric Type: beaded mesh
  • Fabrication Category: crafted from comfortable stretch knit fabric
  • Origin: imported
  • Silhouette: slim column
  • Collar Type: halter
  • Sleeve Type: sleeveless
  • category: evening

Size & Fit

Shipping & Returns


All orders over $100 ship free via USPS Smartpost.  We offer expedited shipping services at an additional charge. These shipping options are only available to US customers. 


Returns are free when postmarked no later than 7 days after delivery. For returns postmarked after 7 days after delivery, we will deduct a fee of $6.95 when using one of our shipping labels for your return.
We will gladly accept returns for items purchased on our website within 30 days of delivery date for a full refund with a copy of the original invoice. Final sale items and shapewear are not able to be returned for a refund.

Sparkle all night in this stunning beaded dress. This formal gown features a sleeveless halter bodice, mock neckline, column skirt. Brilliant beading is placed in a figure-flattering design, clustering at the waist and dissipating throughout the rest of the gown. A hidden closure at the back of this beaded gown completes the design. Style this look with a peep toe heel and a shining clutch for your next black-tie affair.

Complete The Look