Beaded Column Gown with Mock Neckline

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Style# AP1E204499
Product Fit : True to Size
Beaded Column Gown with Mock Neckline 4.5 5 17
5 5 Ibis B. Love this dress quality superb. Fortunately I had to return it because the color was not good for my skin tone I ordered the blue silver instead I bought it for my daughter’s wedding I can’t be happier
4 5 Denise G. Fit nice everywhere. Just more slim fit than I like
5 5 Rhonda B. Bought this dress for my daughters wedding. It’s stunning. I would buy a size up though. Gorgeous! Can’t wait to wear it.
4 5 Nancy S. I wanted so much to love this gown. The rose gold is not good for my coloring. However the style & beading were lovely. It ran true to size. I ordered a size 0 and it fit as expected. I am 5’1”, 102 lbs. would have needed minimal alterations including a hem to fit perfectly but that is always the case for me.I spoke to 2 different customer service personnel while ordering and they were friendly, helpful & very professional. I unfortunately returned the gown as the color did not suit me.
5 5 Pamela M. The dress is perfect! A little darker than the picture was but I love it, and the petite length is also great!!
5 5 Marina K. Beautifull dress and fit perfectly, great quality
1 5 Shanyu G. I ordered this dress a month ago for an event. The online shopping itself was miserable and it took me over a week dealing with horrible customer care to finally complete the order. I checked my card that day to confirm the charge. I thought I was finally done with them but I never got a tracking number and I still haven’t received the dress. I finally called them today and their representative told me that the dress was never shipped because they oversold the dress and no longer had my size. I was never once notified about this. When I asked her about refunding my $287 dollars, she told me to contact my bank myself. Meanwhile, she tried to sell me on buying a size down, and telling me how it should still fit me because their material is stretchy. This was absolutely a scam and their customer care did not care whatsoever about you.
5 5 Carla V. I am thrilled with this dress!!! I wanted it to be a little large because I am wearing it as the Mother of the Bride. I am normally a size 6, but would have ordered an 8 or 10 so it wouldn’t be too fitted due to the style; however, they only had a 12. I thought it would be huge , and I would just get it altered. However, after trying on the dress I won’t even have to get it altered. The 10 would have probably been the better fit for my needs, but this one will work as is. All this to say, I do think this dress runs small so I would def order one size up unless you want it fitted. Hope this helps! I am excited to wear this dress, and my daughter loves it!!!
5 5 Susan D. Beautiful, elaborate gown. I thought that I would need a size 8 but needed a size 10 due to the slim silhouette.
4 5 Lori G. The dress is beautiful and comfortable. The only reason I am taking away one star is because the picture was a little deceptive. The color was off. The rose gold is more gold than rose, for sure. As well, it runs big. I'm 5'6', 130 lbs. and the size 4 was a little too big.
5 5 Denyse C. I wore this gown to my daughter’s wedding! I am so glad I ordered it!! I looked in many of the wedding type salons, but couldn’t find anything I liked. The description says blue mist, but it shows as a sliver! It’s exactly what I wanted! I am 5’ 2” and 112 lbs. I ordered a size 4 Petite from reading previous reviews. The fit was perfect! With the shoes I wore, I didn’t need any alterations! The gown is comfortable too!! It is very elegant! I got many compliments about this gown!! I would definitely order this!!!!
5 5 Yasmin A. Stunning mother of groom gown. Perfect for early October wedding in north Dallas. Color is truly a mist of blue, leaning to gray. Beading is just enough for my petite size.
5 5 Tammy Absolutely love this dress.i bought it for my daughter wedding. I was very nervous it wouldn’t be true to sz. But let me tell it’s on point. Absolutely stunning!
4 5 Linda F. Made well and material is not too heavy like other gowns.
5 5 Jenjen66 I just received my dress for my daughters wedding I love this dress, the lining makes it so comfortable to wear. I wish they would of have in in petites. Im 54 and 138 lbs., so I will need to have the length shortened. I have been looking at this dress for months, so glad I got it


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    • Petite
      $349.00 $279.20
    • Regular
      $349.00 $279.20
    • Regular
    • Select Size
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$349.00 $279.20
Automatic every day FREE ECONOMY SHIPPING

on all orders that ship to an address in the Continental US.
Standard ground is free
on orders over $149
30 Day Returns (Final Sale Excluded)


  • Style#: AP1E204499
  • Great for: black tie, evening, formal dress, mother of the bride, wedding guest
  • Main Fabric is: 100% polyester
  • Lining Fabric is: 100% polyester
  • Fabric Type: beaded mesh
  • Fabrication Category: crafted from comfortable stretch knit fabric
  • Origin: imported
  • Silhouette: slim column
  • Collar Type: halter
  • Sleeve Type: sleeveless
  • category: evening

Size & Fit

Shipping & Returns


We offer free Standard Ground shipping for all orders.  We offer expedited shipping services at an additional charge. These shipping options are only available to US customers. 
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We will gladly accept returns for items purchased on our website within 30 days of delivery date for a full refund with a copy of the original invoice. Final sale items and shapewear are not able to be returned for a refund.
Returns are free when postmarked no later than 7 days after delivery. For returns postmarked after 7 days after delivery, we will deduct a fee of $6.95 when using one of our shipping labels for your return.
If you are an international customer, please see our international return policies here.

Sparkle all night in this stunning beaded dress. This formal gown features a sleeveless halter bodice, mock neckline, column skirt. Brilliant beading is placed in a figure-flattering design, clustering at the waist and dissipating throughout the rest of the gown. A hidden closure at the back of this beaded gown completes the design. Style this look with a peep toe heel and a shining clutch for your next black-tie affair.

Complete The Look