HAPPENING NOW: THE NEW ADRIANNA PAPELL

We heard you...and so we spent a lot of time thinking about how to create the easiest, fastest, most joyful (and convenient) style destination for weddings, parties, galas, and every occasion that calls for celebration.

Here's what to look forward to on our new site:

GORGEOUS NEW PICS

Now you can browse luminous, impeccably detailed photos of our dresses and gowns, get a true sense of color, silhouette and style, and envision yourself in your dream dress.

CUSTOMIZED RECOMMENDATIONS

Create a fit profile and our expert stylists will suggest a selection of silhouettes that work best for your style and figure.

BRIDAL APPOINTMENTS

Request an appointment to try on one of our Platinum gowns—exquisitely crafted, iconic dresses made for each individual bride. Just visit our Bridal Boutique Locator to find a salon near you.

SHARE THE LOVE

We've made it even easier to connect with your bridal party and share favorite looks.

SO MANY WAYS TO SHOP ONLINE

By color, occasion, wedding theme, silhouette, and so much more, making it easier to focus on the dresses you really love.

IN THE COMMUNITY

Get instant inspiration from our community, on everything from choosing the perfect wedding dress to how to plan the party of the season.