Adrianna Papell Group GDPR Compliance Policy


The EU General Data Protection Regulation (“GDPR”) comes into effect across the European Union on May 25, 2018, and brings with it the most significant changes to data protection and privacy law in two decades. Based on privacy by design and taking a risk-based approach, the GDPR has been enacted to address data collection and data privacy that meet the requirements of the digital age. The goal of the GDPR is to standardize data protection laws and processing across the EU; affording all EU citizens regardless of residency stronger, more consistent privacy rights to access and control their personal information.

Our Commitment

This Privacy Policy applies to information that Adrianna Papell, LLC (USA) and its parent, subsidiary and affiliate companies worldwide (individually referred to as “Adrianna Papell” or collectively as “APG” or “we” or “us” or “our”) collects about you in connection with our products, stores and services such as our loyalty program and your purchases (collectively, “Personal Information” or “Personal Data”). APG is committed to ensuring the security and protection of the Personal Information that we process, and to provide a compliant and consistent approach to data protection. We are similarly committed to protecting and respecting any Personal Information you share with us

Although APG has always had a robust and effective data protection procedures in place which complies with existing law and abides by the data protection principles, we recognize our obligations to update and expand our procedures to meet the new GDPR requirements. This Privacy Policy describes your privacy rights under the GDPR and our corporate obligations for how we collect, use, share, store and process your Personal Information. Please be advised that your Personal Information is stored and/or controlled by APG at 500 7th Avenue, New York, NY 10018, USA and/or the relevant corporate affiliates.

APG only collects information that is necessary, relevant and adequate for the purposes you are providing it. Should we ask you to provide certain information by which you can be identified when using our the APG Website or through other means of communications with APG, then you can be assured that it will only be used in accordance with this Privacy Policy. We are dedicated to ensuring that your private Personal Information under our control is protected. You have certain GDPR rights as described in the Privacy Policy that include, among others, the right to access or correct your Personal Information and the right to cancel or withdraw your consent for APG to use or process your Personal Information. If you choose not to exercise your GDPR rights as described in this Policy and you continue to provide us with Personal Information through the APG Website, you consent to APG’s use of the Personal Information provided by you and accept the terms of this Privacy Policy.

Please be advised that APG may change this Privacy Policy from time to time by updating this page. You should check this page from time to time. This Privacy Policy is effective from May 25, 2018. If you have concerns or questions regarding this Privacy Policy, you may contact APG at

What Personal Data Do You Share With Us?

We (and our service providers) may ask for certain Personal Data when you place orders with us. The Personal Data we may collect includes, but is not limited to, the following:

  • Full name (including title).
  • APG account information and loyalty programs.
  • Contact information including shipping and billing addresses and email address.
  • Payment information including debit card, credit card or PayPal information. (Note: we do not store or transmit unencrypted payment information, following PCI Compliance and other applicable payment card regulations).
  • Phone number.
  • Date of birth.
  • Order history.
  • Any other information you choose to provide us through any form of communications to APG directly or to our third-party service providers.

Do We Share Or Receive Your Personal Data From Other Sources?

We may share your Personal Information with third-party service providers for marketing purposes and sometimes obtain information about you or your purchases from such other third parties. Please be advised that these third parties have their own privacy policies explaining how they use and share your Personal Data. You should carefully review these privacy policies prior to engaging with the third-party. If you wish to opt out of such sharing, please contact

What Personal Data Do We Collect About You?

We may collect your Personal Information when you use the APG website, applications and our customer service center. Some of this data does not identify you personally, like the information above. But we sometimes collect and gather additional Personal Data about how you use our services and engage with us to improve our services and make them more useful to you. The information we collect includes, but is not limited to, the following:

  • The date and time you used our website and/or services.
  • The source of how you accessed our site.
  • Your shopping and browsing activities on-line, through mobile devices, shopping apps and social media.
  • The pages you visited on the APG Website and for how long you visited us.
  • The products you viewed or added to your shopping basket.
  • Your IP address.
  • Your location (where you have permitted such access).
  • The internet browser and devices you use.
  • Account information and loyalty programs, if such accounts are created by you.
  • Information from sweepstakes and promotions in which you participate.
  • Information from surveys, ratings or reviews completed by you.
  • Cookie or Pixel information (for more information please see our Cookie Policy).
  • Communications with us via third-party service providers, including social media sites.
  • Voice recordings of calls you make to our customer service center.
  • Any information within correspondence you send to us.
  • Where you engage with us in a business to business context, we may collect your job title, company contact details (including email address) and company details (some of which we may obtain from an online or public business directory).

What We Do With The Information We Collect?

APG will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). We will never send you unsolicited ‘junk’ email or communications, or share your Personal Information with anyone outside of the purposes described in this notice. We require this information to understand your needs and provide you with better service; specifically, for the following:

  • To process and fulfill your orders and collect payment for these orders.
  • To maintain internal financial and legal records.
  • To process returns and issuing credit.
  • To improve our products and services.
  • To send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have>
  • To contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customize the website according to your interests.

How Do We Share The Information We Collect?

We do not sell your information to third-parties. However, we may from time to time disclose your Personal Information to the following categories of companies or organizations to which we pass the responsibility to handle services on our behalf:

  • Service providers who assist in the operation of the APG Website and apps, fulfil your orders and deliver our products to you, including:
    • Credit reference agencies.
    • Logistics providers.
    • Payment providers.
    • IT support.
    • Direct marketing communications agencies and consultants.
    • Market research and market analytics service providers.
  • Legal and other professional advisors.
  • Certain regulatory bodies, government and enforcement agencies, where required.

Consent To Use Personal Data

When you have provided your consent, this permits APG to use and process your Personal Information to contact you from time to time through electronic channels such as email regarding promotions, events, products, services or information that we think may interest you. Please be advised that you can withdraw or revoke your consent at any time by emailing in relation to any marketing messages you receive, by selecting the unsubscribe option included in those messages. You will be unable to unsubscribe from email notifications for orders placed on the website.

Security & Legal Obligations

We are committed to ensuring that your Personal Information is secure and privacy protected. To prevent unauthorized access or disclosure, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure your Personal Information. However, please be advised that we may use and process your Personal Information as set out below where it is necessary for us to carry out activities that are in our legitimate interests as a business to do so and/or in your interest:

  • To comply with any legal and/or regulatory requirements.
  • To contact you if there is an urgent safety or product recall notice that we need to tell you about.
  • To perform a contract such as to fulfill and complete your orders and purchases.

We may also use and process your Personal Information if you have signed up for “Papell Points” or our Loyalty Programs, to send you information about how the program works, statement information and account updates. To support sales and/or customer inquiries, we may use your information to respond to correspondence or emails you send to us and fulfill the requests you make to us.

APG Website Usage Information & How Your Information Is Collected Automatically

As with almost all websites, certain information is collected automatically or passively from or about you or your device with each visit to the APG Website. Our servers may automatically gather some of the “site usage information” described below, or we (or our service providers) may use “cookies” and other tracking technologies to collect and track such information (see our Cookies and Other Tracking Technologies). By continuing to use the APG Website and by providing us with Personal Information, you accept our use of cookies and consent to APG’s use of your Personal Information.

Links To Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the Privacy Policy applicable to the website in question.

International Orders and Shipments

APG partners with Borderfree, Inc. to fill international orders. Borderfree will fully process your Personal Information and Personal Data with at least the same level of privacy protection consistent with this policy and applicable laws and regulations, including but not limited to GDPR, former U.S. - EU Safe Harbor Privacy Principles and the U.S. Swiss Safe Harbor Privacy Principles established by the U.S. Department of Commerce. Borderfree also agrees not to sell, transfer or otherwise use your Personal Information other than for processing international shipments.

When you indicate you are shipping internationally on the APG Website, you will be redirected to a checkout page hosted by Borderfree. On the checkout page you will be required to submit Personal Information to Borderfree to complete your order and ship your APG products. Once you place your order, you may be prompted to confirm whether you would like to receive future marketing communications from APG and/or the APG Website.

Borderfree will notify APG of the approval of your order and APG will then ship approved orders to Borderfree. Simultaneously, Borderfree will purchase the product from us, which allows them to take title to the product(s), bill your credit card, collect and remit any duties and taxes to the appropriate taxing authority, and arrange for the product(s) to be delivered to you. In this process, Borderfree makes the sale to you as the merchant of record. When ordering from the APG Website, you will be presented with the Borderfree terms and conditions. To complete the order for such international shipments and to receive the product(s) you ordered, you must agree to the Borderfree terms and conditions.

Please be advised that by agreeing to the Borderfree terms and conditions, you are also agreeing that Borderfree may share your Personal Information with APG, that your Personal Data is protected by this Privacy Policy, and that you consent to the transfer and storage of your Personal Data on our servers located in the United States.

How Can You Manage Your Personal Information We Hold About You?

You have certain rights and options to protect and/or manage your own Personal Information and Personal Data. The GDPR provides you with 8 specific rights relating to how APG collects and uses your Personal Information. All of these privacy rights are addressed in this Policy and are summarized below:

  1. The right to be informed. APG is required to tell you what Personal Data we collect, how we use that Personal Data, how long we keep your Personal Data and with whom we share your Personal Data, including third-parties.
  2. The right to access. You can ask for a copy of the Personal Data and/or Personal information that we hold about you.
  3. The right to verify and rectification. You have the right to verify the accuracy of your Personal Data and Personal Information and ask APG to update any incomplete information or correct any inaccuracies.
  4. The right to erasure (also known as the “right to be forgotten”). Under certain circumstances, you are entitled to have your Personal Data deleted or removed.
  5. The right to withdraw your consent at any time. You have the right to withdraw consent where you have previously given your consent to the processing of your Personal Data.
  6. The right to restrict and/or object to the processing of your data. Under certain circumstances, you have the right to restrict or limit the way in which APG uses or processes your Personal Data and the way Personal Data is automatically processed such as profiling. You also have the right to object to our use of your Persona Data provided APG does not have a legal reason to continue to do so. However, please know, when we do rely on our legitimate interest to use your Personal Data for direct marketing, APG will always comply with your right to object.
  7. The right to Personal Data portability. You have the right to receive your Personal Data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another entity without any hindrance. This provision is applicable provided that the data is processed by automated means and that the processing is based on your consent.
  8. The right to file a complaint. You have the right to bring a claim before your competent Personal Data protection authority.

If you choose not to exercise your GDPR rights as summarized above or described elsewhere in the Policy and you continue to provide us with Personal Information through the APG Website, you consent to APG’s use of the Personal Information provided by you and accept the terms of this Privacy Policy.

If you believe that any information we are holding on you is incorrect or incomplete, please write or email us as soon as possible at either address below. We will promptly correct any information found to be incorrect. You can exercise the above rights and/or manage your Personal Information by contacting us at

Adrianna Papell LLC
Att: Legal Department
500 7th Ave, 10th Floor
New York, NY 10018 USA
+ 1 (212) 695-5244

Adrianna Papell UK LTD
Att: Legal Department
6 Greenland Place
London NW1 0AP UK
+44 0(20) 3696 2163