Privacy Policy

Privacy Policy

ADRIANNA PAPELL PRIVACY POLICY UPDATED JUNE 2025

OVERVIEW AND PURPOSE.This Privacy Policy (“Policy”) describes the personally identifiable information and data (“Personal Information”) Adrianna Papell LLC collects about you or your use of the Adrianna Papell Website www.adriannapapell.com and our mobile applications (collectively “APG Website” or “Website”) and how we use this Personal Information, when and how we share it with third-parties and the safeguards APG has in place for such Personal Information. This Privacy Policy applies to Adrianna Papell LLC (USA) and its parent, subsidiary and affiliate companies worldwide and the Adrianna Papell family brands: Adrianna Papell, Adrianna by Adrianna Papell, Aidan Mattox by Adrianna Papell (individually referred to as “Adrianna Papell” and collectively as “APG” or “we” or “us” or “our”).

Please review the following privacy policy to understand how apg treats information that we collect from you when you are on the apg website and/or when you use our products and services. If you have questions about our privacy policy, please e-mail us at  customerservice@adriannapapell.com.

PRODUCTS, CONTENT AND SPECIFICATIONS. All features, content, specifications, products and prices of products and services described or depicted on the APG Website are subject to change at any time without notice. Certain weights, measures and similar descriptions are approximate and are provided for convenience purposes only. We make reasonable efforts to accurately display the attributes of our products, including the applicable colors; however, the actual color you see will depend on your computer system and we cannot guarantee that your computer will accurately display such colors. The inclusion of any products or services in this Website at a particular time does not imply or warrant that these products or services will be available at any time. It is your responsibility to ascertain and obey all applicable local, state, federal and international laws (including minimum age requirements) regarding the use and sale of any item purchased from the APG Website.By placing an order, you represent and warrant that the products ordered will be used only in a lawful manner. Any pre-printed terms and conditions on any document that you regularly use with your other vendors will be null and void and of no consequence whatsoever in interpreting the parties' legal rights and responsibilities as they pertain to any of the contemplated transactions provided through this Website.

INTELLECTUAL PROPERTY. The APG Website www.adriannapapell.com contains copyrighted material, trademarks and other proprietary information including text, photos, videos and graphics. APG owns, or has the right to use intellectual property therein, including the selection, coordination, arrangement and enhancement of the APG Website, and the publications contained therein or delivered thereby, as well as in the content original to it. No license to or right in any such copyrights, trademarks, patents, proprietary information, technologies, products, processes and other proprietary rights of APG is granted to or conferred upon you. You may not modify, publish, transmit, display, participate in the transfer or sale, create derivative works, or in any way exploit the content of the APG Website or any portion thereof. APG hereby authorizes you only to copy the content herein solely for your personal and private use in learning about, evaluating, or acquiring APG brand and its products. Except where expressly noted, no other permission is granted to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on the APG Website. Any unauthorized use of any material contained on the APG Website may violate copyright laws, trademark laws, the laws of privacy and publicity and communications regulations and statutes. Any other use of materials on the APG Website including reproduction for purposes other than those expressly permitted herein, modification, distribution or republication, without prior written permission of APG is strictly prohibited. Any copy made by you as permitted herein must retain all copyright and trademark notices, including any other proprietary notices contained in the materials. The use of such materials on any other website or in any environment of networked computers is prohibited.

SCOPE OF THE POLICY. This Policy applies to APG’s treatment of Personal Information (defined below) that APG collects through the APG Website and when you use any of our services or buy our products. The Policy does not apply to the practices of companies whose websites may be linked to the APG Website. For access to the privacy policies of such linked websites, please refer to the information provided by such websites at their home pages. Also see the paragraph below under the heading "Hypertext Links."

INTELLECTUAL PROPERTY. The APG Website www.adriannapapell.com contains copyrighted material, trademarks and other proprietary information including text, photos, videos and graphics. APG owns, or has the right to use intellectual property therein, including the selection, coordination, arrangement and enhancement of the APG Website, and the publications contained therein or delivered thereby, as well as in the content original to it. No license to or right in any such copyrights, trademarks, patents, proprietary information, technologies, products, processes and other proprietary rights of APG is granted to or conferred upon you. You may not modify, publish, transmit, display, participate in the transfer or sale, create derivative works, or in any way exploit the content of the APG Website or any portion thereof. APG hereby authorizes you only to copy the content herein solely for your personal and private use in learning about, evaluating, or acquiring APG brand and its products. Except where expressly noted, no other permission is granted to print, copy, reproduce, distribute, transmit, upload, download, store, display in public, alter, or modify the content contained on the APG Website. Any unauthorized use of any material contained on the APG Website may violate copyright laws, trademark laws, the laws of privacy and publicity and communications regulations and statutes. Any other use of materials on the APG Website including reproduction for purposes other than those expressly permitted herein, modification, distribution or republication, without prior written permission of APG is strictly prohibited. Any copy made by you as permitted herein must retain all copyright and trademark notices, including any other proprietary notices contained in the materials. The use of such materials on any other website or in any environment of networked computers is prohibited. SCOPE OF THE POLICY. This Policy applies to APG’s treatment of Personal Information (defined below) that APG collects through the APG Website and when you use any of our services or buy our products. The Policy does not apply to the practices of companies whose websites may be linked to the APG Website. For access to the privacy policies of such linked websites, please refer to the information provided by such websites at their home pages. Also see the paragraph below under the heading "Hypertext Links."

PERSONAL INFORMATION COLLECTED AND USED.

APG collects customer or user information to facilitate and enhance your shopping experience. This Policy was implemented by APG to assist its customers in understanding what information we gather or collect about you when you visit our Website and how we use and share such information and, most importantly, what safeguards we have in place to protect such information and your privacy rights.

HOW WE COLLECT PERSONAL INFORMATION.

Personal Information is used to provide the products and services that our customers have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. On such occasions, we may ask for your name, email address, zip code and Personal Information concerning your interests, occupation, gender, wedding plans and other demographic information. APG also automatically receives and records information from server logs from your browser including “cookies” information relating to pages requested.

(See our Cookies and Other Tracking Technologies Policy below for more details).The Personal Information we collect may also be used to contact you about sales, special offers, and new features or services on the Website, unless you have opted not to receive promotional communications in connection with this Website. We may also ask you to provide us with demographic information, information regarding your interests, or similar information. Providing us with information about yourself is voluntary, and you can always choose not to provide certain information, but then you may not be able to take advantage of or participate in some of the Website's features.

MINOR CUSTOMERS.

APG does NOT collect Personal Information from persons under the age of 18. If you are under the age of 18, please do not submit any such information to us. If you are the parent or guardian of a person under the age of 18 who has provided such Personal Information to us, please inform us (through the APG Website or telephone number listed below) and we will remove the Personal Information from our database as described further below.

OPT OUT.

You may receive communications from APG, including but not limited to promotional or marketing e-mails, newsletters and other advertising. Receiving communications from us is optional. You will be given the opportunity to “opt out” or stop receiving such e-mails at any time. To opt out, simply click on the “unsubscribe” link within our marketing emails or email us at customerservice@adriannapapell.com.

UPDATING YOUR INFORMATION.

We prefer to keep your Personal Information accurate and current. To do this, we provide you with the opportunity to update or modify your Personal Information including billing and shipping information by logging into your Website account.

MANAGING YOUR INFORMATION.

You are entitled to request access to and correction of all your Personal Information collected by us via the APG Website, as well as to require us to delete your data if you no longer want us to process it. You can make such a request or a related inquiry by sending an email to customerservice@adriannapapell.com or by calling 1-800-325-9450 . You can find out more details by emailing or calling us as provided above.

We will keep your Personal Information as long as it is reasonably necessary for the purposes described in this privacy policy. You may choose not to receive unsolicited marketing material from APG and you have the right to request deletion of your APG Website account information, subject to our need to keep appropriate archives of our business operations.

APG collects various types of Personal Information from and about California residents both online (at the Website) and offline through our Customer Service Team. Please see APG’s separate policy regarding CCPA California Privacy Obligations and your rights.

• Access to Your Personal Information: You have the right to request a copy of the Personal Information we collect about you, the source of the Personal Information and to whom it was disclosed, which we will provide back to you in electronic form. For your own privacy and security, in our discretion we may require you to prove your identity before providing the requested information.

• Deletion of Personal Information: You also have the right to request that we delete Personal Information that we process about you, except we are not obligated to do so under certain circumstances, such as if we need to retain such data to comply with a legal obligation or to establish, exercise or defend legal claims.

• Do Not “Sell” or “Share”: You have the right to opt out of the “sale” and “sharing” of your Personal Information. We share your Personal Information with third party web analytics services, such as Google Analytics and Rakuten. This sharing may be considered a “sale” under some applicable state laws, including California.

• Non-Discrimination. You also have the right not to receive discriminatory treatment for exercising these rights listed above as California Residents. To make requests, California consumers may email us at customerservice@adriannnapapell.com or call us toll-free at ----------------. Consumers will be required to submit their name, email address, and telephone number, and may also be asked to provide their address, and a recent order number so that we can verify the request. Please provide as much of the requested information as possible to help us verify the request. We will only use the information received in a request for the purposes of responding to the request.

CATEGORIES OF INFORMATION WE AUTOMATICALLY COLLECT.

We obtain certain information by automated means when you visit our Website, such as the IP address of the device you use to connect to the Internet and the pages accessed. By collecting this information, we learn how to best tailor our Website to our visitors and understand what products and services you may prefer. We collect this information through various means, such as "cookies" and "web beacons." Both APG and our service providers may collect this Personal Information about your online activities over time and across third-party websites from the following additional means:

• “Website Usage Information” includes, but is not limited to: (i) your browser type, device type, carrier (if applicable), device address, operating system, operating system address, IP address and the domain name from which you accessed the website; (ii) information about your region, continent, country, city, zip code, time zone, and general location; and (iii) information about your browsing activities on and through the APG Website (also known as “click stream” data or “website usage” data), such as: (a) the date and time you visit our Website, (b) the areas or pages of our Website that you visit, (c) the amount of time you spend viewing the APG Website or specific areas or pages of the APG Website, (d) the number of times you return to the APG Website or a specific area or page on the APG Website, (e) the websites or pages you visited prior to visiting the APG Website, (f) the websites or pages you visit after you leave the APG Website; (g) searches you have performed on our Website and on other websites that led you to the APG Website; (h) social plug-ins with which you have interacted on the APG Website; and (j) other similar website usage data. We consider website usage information, on its own, to be non-personal in nature, unless required otherwise by applicable law. However, we may combine general website usage information about you with your Personal Information, and we would consider the combined information to be “personally identifiable” or “Personal Information” for the purposes of this Privacy Policy.

• “Cookies” are a small data file that is sent to your web browser and placed on your computer or device when you access a website. The cookies are then able to track your activities on the APG Website and across other websites. Cookies also allow APG (and our service providers) to: (i) track your activities on the APG Website; (ii) track clicks, purchases and conversion; (iii) recognize your computer or device so that you are able to save your preferences and stay logged into the APG Website without having to re-enter your Account credentials; (iv) deliver customized content, messages and advertising to you; (v) preserve the contents of your shopping cart; (vi) optimize and measure the effectiveness of APG’s advertising and email campaigns; (vii) provide and enhance APG Website security and fraud detection; (viii) enhance, monitor and analyze APG Website usage; (ix) conduct research to improve our content, merchandise and services; and (x) personalize your experience on the APG Website. Most web browsers enable you to decline or block cookies (check the “Help” or “Settings” menus of your browser to learn more). While you are free to decline cookies, doing so may prevent you from taking full advantage of all features of the APG Website. Refusing cookies may also negatively impact the display or functionality of certain areas of our Website. By continuing to use the APG Website, you consent to our use of “cookies” as described in this Privacy Policy.

• “Web Beacons and Tags” (also known as “clear GIFs” or “pixel tags”) are typically one-pixel images that are embedded on a page of the APG Website or in our communications, such as an email message. These technologies help us to verify when a certain page of Website is viewed, when a message is opened and when links or other content in a message are clicked or viewed. We use the information collected through web beacons, tags and other similar technologies for similar purposes as the information collected through cookies, as described above.

• “Flash Cookies/Local Shared Objects” and other similar technologies (referred to herein as Local Shared Objects or "LSOs"), which allow a website to store certain information locally on an individual's computer or device and then access and use that information to enhance and facilitate certain website experiences, processes and functionality. Flash cookies and other LSOs are different from typical browser cookies (as described above), and therefore the cookie management tools provided by your web browser may not enable you to remove flash cookies or other LSOs.

• Hypertext Links. In the event the APG Website contains hypertext links to websites that are not created or maintained by APG, this privacy policy applies only to the APG Website and not to any of these third-party websites. We are not responsible for the accuracy, relevance, timeliness, or completeness of those third-party websites. The inclusion of any link to such websites does not imply endorsement, sponsorship, or recommendation by us of any third-party websites. APG disclaims any liability for links: (i) from another website to the APG Website, and (ii) to another website from the APG Website. Please be aware that these other websites may have different privacy policies which may subject you to different privacy practices. Please review the privacy policies of such other websites for information concerning what information is collected on such sites and how it is used. APG cannot guarantee the standards of any website to which links are provided on the APG Website, nor shall APG be held responsible for the content of those websites, or any subsequent links. For this reason, APG does not represent or warrant that the content of any third-party website is accurate, compliant with applicable state federal or international law, or compliant with copyright or other intellectual property laws. APG does not endorse the content of these third-party websites in any way. Also, we are not responsible for webcasting or any other form of transmission received from any linked website. Any reliance on the content of a third-party website is done at your own risk, and you assume all responsibilities and consequences resulting from such reliance.

• Web Analytics. We use third party web analytics services, such as Google Analytics, to help us track and analyze the use of the APG Website and to measure the effectiveness of our advertising, site content and communications. These service providers’ tools, including, for example, cookies, tags and web beacons, help us to gain this understanding. To opt out of this use by Google Analytics, please see

SECURITY. APG maintains reasonable standards of confidentiality and security for this Website and mobile apps and the Personal Information collected from the APG Website. The Personal Information you provide is secured using industry standard e-commerce security technology. APG restricts its own employees’ access to the Personal Information. However, it is possible that someone may intercept or access communications, transmissions, and/or Personal Information. You must also seek to protect against unauthorized access to any passwords and/or accounts that you use in connection with the APG Website, and you should remember to log off of the APG Website once you have completed your activities on there or if you have decided to step away from your computer. In the event that APG determines that there has been a security breach resulting in the unauthorized disclosure of Personal Information to a third party, we will notify consumers in accordance with applicable law.

APG may make modify, revise and/or amend this Privacy Policy and other related policies and processes from time to time. In the event that we make changes in the way we use Personal Information or this policy, we will notify you by posting an announcement on the APG Website or sending you an email. You are bound by any changes to the Privacy Policy when you use the APG Website after such changes have been first posted.

If you have any questions or concerns regarding this Privacy Policy, please send us a detailed message to customerservice@adriannapapell.com. We will make every effort to resolve your concerns

You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our Terms and Conditions."